This magazine cover direct mode of address has been used on the picture where the land is looking directly into your eyes to show that this magazine is aimed at you. also direct address has been used in the text which has been enlarged, 'your PARTY dress code' this is also being directly aimed at you the reader.
In this image the whiting has the colour red which can be associated with women. Also the word RED has been highlighted so that it stands out on the page. The writing has been placed on the left hand side of the picture and the image is placed on theright hand side which balances it out.
In the text the more important words are enlarged or highlighted so that you know that this piece of text is important to read or it is a main story. The words that mean less are in white and are a lot smaller than the other highlighted words.
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